Emory University Communications Director in Atlanta, Georgia
Job Requisition ID:
Reviews and develops policy relating to program initiatives and institutes strategic plans. Develops and implements strategies for media relations, publications, and community relations programs in support of image enhancement. Acts as spokesperson for the organization. Develops and oversees communication efforts for specific programs and overall institution building efforts. Manages a budget and a staff. May be responsible for managing various aspects of social media activities. Performs related responsibilities as required.
A bachelor’s degree and seven years of relevant communications and marketing work experience, including strategic planning, market analysis, and execution of online marketing initiatives, required. Selective college admission communications experience preferred.Familiarity with Slate CRM is desirable, and interest in ongoing CRM research/development in the national enrollment management field. Exceptional writing skills, including skills to prepare data in appropriate form for diverse audiences and purposes. Experience in message development, audience identification and communications management in alignment with broad institutional needs. Experience providing creative direction, analyzing situations and giving sound professional judgment on marketing communication strategies as they relate to university goals. Willingness to participate in and learn from admission selection process each year, observing the student experience through the application. Willingness to be a team player, student-centric, diplomatic, and an expert at consensus building and organizational acumen; ability to grow talent and develop others.
ADDITIONAL JOB DETAILS:
Provides professional leadership to create strategic, integrated marketing communications programs for Emory and Oxford College undergraduate (freshman and transfer) admission that enhance Emory’s efforts to recruit undergraduate students. Provides vision and direction at the strategic level for the development and implementation of effective communications programs, including budgetary responsibility. Responsible for synthesizing messaging from four undergraduate divisions of Emory University. Collaborates and partners with a range of colleagues including enrollment staff in Emory’s four undergraduate schools and colleges, and also with colleagues from the University Communications and Public Affairs division.
Build, develop and manage a team of three FTE focused on admission communications. Team oversight includes training, assessing, inspiring, resolving problems and conflicts, and building a service-oriented team environment. Functions on the communications team also include social media, web and print content, direct marketing and communications with prospects and applicants (via Slate CRM), on- and off-campus Admission event support, and response to inquiries.
Based on current market research, the team designs and deploys short- and long-term initiatives to generate sufficient interest to enroll 1,800 new, high-quality undergraduate students from around the world each year (Emory College and Oxford College), with particular emphasis on a national recruitment effort for students outside of Emory’s primary market. With the objective of enhancing the visibility of the university among its many audiences, this position creates communications which target prospective students, parents, school counselors, college advisors, and community-based organizations, as well as Emory’s extensive alumni base and friends of the university.
Conduct market research on student and family choice behavior in selecting a high-quality academic institution; with areas of research including brand awareness, demand analysis for academic majors, price sensitivity, the college choice process, and communications preferences.
Create innovative communications for targeted audiences that combines electronic, print, and social/new media. Define and implement undergraduate admission proof points, messaging and content strategies. Primary liaison for Office of Admission to Creative Services within the Communications and Public Affairs area.
Create memorable on-campus and online experiences that engage prospective students and parents throughout the application and enrollment process, with emphasis on the daily visit program and large-scale open house events.
Develop and execute strategic integrated marketing plans that contribute to successful recruitment efforts, including budget proposals and evaluate progress.
Administer and oversee tracking methods to evaluate return on investment of marketing activities.
A bachelor's degree in journalism, communications or related field. Seven years of related experience which includes three years in a communications or public relations position.DATE REVIEWED/CREATED/MODIFIED: 11/14/11 JB
EVP Provost Academic Affairs
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