Emory Healthcare/Emory University Assistant Director, Media Relations, Emory Heart and Vascular Center in Atlanta, Georgia
Job Description :
Works with communications leaders and EHVC administration to identify programs, research, clinical advancements, and cultural and other events appropriate for media relations attention. Develops and implements promotional strategies and media relations programs to promote the organization locally, regionally, and nationally. Establishes and maintains relationships with reporters through letters, telephone calls, and personal visits. Creates media opportunities. Responds to incoming media inquiries and prioritizes media coverage. Attends campus events to host reporters on evenings and weekends. Travels to meet with reporters and editors. Monitors news to be aware of current events. Researches issues/trends relevant to higher education. Develops, writes and edits news releases, stories, articles, letters and other media relations communications materials. Plans and assigns article ideas for periodicals. Interviews sources for stories and obtains quotes and background information. Participates in strategic communication planning and implementation including crisis communication and issues management. Monitors new developments in digital communications technology; recommends the acquisition and implementation of appropriate new technologies/applications. Assists in developing distribution procedures and mailing lists. May be responsible for managing various aspects of social media and internal communications. Performs related responsibilities as required.
Minimum Qualifications :
A bachelor's degree in public relations, journalism or related field, and five years professional experience in public relations, writing, or editing, OR an equivalent combination of education, training, and experience.
The Assistant Director of Media Relations (ADMR), Emory Heart and Vascular Center (EHVC), within Woodruff Health Sciences Center (WHSC) Communications, serves as a strategist and directs local and national medical, science, and business media relations and public affairs for EHVC and related entities. The role of this position is to increase awareness and visibility of the EHVC, for purposes of enhancing reputation, attracting research and donor support, attracting excellent physicians and faculty, and increasing patient referrals. The ADMR works proactively and reactively to maintain and promote EHVC, Emory and the WHSC brand and to safeguard and enhance its reputation. The ADMR is responsible for cultivating and maintaining positive relationships with local and national news media, as well as create messaging, both internally and externally, to help position the EHVC as a go-to resource for leadership/consultation in providing solutions in health care.
Additional Job Responsibilities :
The Assistant Director, Media Relations, EHVC leads the dissemination of accurate information to relevant constituencies, including the general public, patients, affiliated institutions, donors, and others to promote awareness of the EHVC and WHSC mission, contributions, and services. This role develops media relations strategic plans for the EHVC and develops and maintains key relationships with other Emory communications and marketing professionals, including in Emory Healthcare. This position advises EHVC leadership and physicians on release of information to news media; provides media training to leadership; develops media briefings and press conferences; develops and issues materials for media relations and public affairs. In addition, this position works with a larger communications and marketing team that identifies media outlets, develops contacts, and places news, features, and opinion pieces; utilizes all methods of digital communication; and provides leadership in media crisis communications planning and implementation.
Additional Preferred Qualifications :
The Assistant Director, Media Relations, EHVC, is an accomplished spokesperson who executes communications strategies with an understanding of large complex integrated academic medical centers. The ADMR provides communications assistance to manage challenging media relations issues that face the organization, primarily the Emory Heart and Vascular Center. This position requires creative thinking to solve problems and to advance the best interests of the WHSC and Emory University. Successful candidates will have demonstrated leadership in strategic media relations and crisis communications with documented results. Ability to articulate communications and marketing communications plans with an understanding of the diversity of the internal and external audience.
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Job Number 34272
Job Type Regular Full-Time
Division Exec.V.P. for Health Affairs
Department WHSC Communications
This position may involve the following Health and Safety issues: Not Applicable
Job Category Business Operations
Emory Healthcare/Emory University
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