Emory Healthcare/Emory University Assistant Vice President, Marketing in Atlanta, Georgia
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Emory University is a leading research university that fosters excellence and attracts world-class talent to innovate today and prepare leaders for the future. We welcome candidates who can contribute to the diversity and excellence of our academic community.
Emory University – an internationally distinguished university with a robust history of academic and research excellence – seeks applications for the role of Assistant Vice President of Marketing. There has never been a more exciting time to join Emory. The university is pursuing an ambitious plan to support faculty eminence, promote student flourishing, enhance its research enterprise, and build lasting partnerships with its home city of Atlanta, Georgia. The role will prioritize the gathering and analysis of data to inform work across a wide variety of areas and will partner with university leadership to elevate the Emory brand regionally, nationally, and globally. This is a rare opportunity for a marketing leader to join a top university at a time when momentum is growing, and there is wide buy-in and support for communications and marketing activity. Specific responsibilities are outlined below.
Reporting to the Vice President of Communications and Marketing, the Assistant Vice President for Marketing will use data-informed practices to elevate the Emory brand regionally, nationally, and globally while developing marketing strategies in support of institutional priorities.
Primary responsibilities for this role include:
Building a best-in-class institutional marketing team that prioritizes data-informed decision making
Developing a data-based approach to strategic marketing and recommending campaigns that connect institutional priorities with audiences to spur a response.
Overseeing marketing research team to facilitate the gathering, analysis, and deployment of marketing data to support decision making.
Pursuing continuous analysis of our competitive environment and consumer trends and industry best practices.
Developing and deploying a comprehensive integrated marketing and brand strategy with consistent and aligned campaigns in an evolving environment.
Developing and implementing a national marketing strategy around a unified Emory brand that elevates Emory pride to multiple audiences through advertising buys, campaigns, and other collateral tied to relevant events and milestones.
Collaborating closely with other areas in Communications and Marketing as well as the marketing leads in Admission, Advancement and Alumni Engagement, Health, and other units to ensure consistent and coordinated messaging and brand alignment across all audiences.
Supporting the office's structural and cultural shift from supporting individual schools and units to developing and implementing university-level campaigns.
Ensuring brand consistency across all communications from the university and its individual units by building on existing brand assets and guidelines.
Directing schools and units in partnering with external vendors who can develop Emory-branded assets and collateral; serving as office lead for managing external marketing vendor relationships.
Developing and managing a centralized institutional licensing strategy and team.
Performs related responsibilities as required.
A bachelor's degree in communications, marketing or a related field and ten years of progressively responsible marketing and/or communications experience.
Demonstrated leadership ability and exceptional oral and written communications skills.
Experience leading higher education marketing teams in a comprehensive institutional environment.
NOTE: This role will be granted the opportunity to work from home regularly but must be able to commute to Emory University on a flexible weekly schedule based upon business needs. Schedule is based on agreed upon guidelines of department of work. Emory reserves the right to change remote work status with notice to employee.
Emory Supports a Diverse and Inclusive Culture
To ensure the safety of our campus community, the COVID-19 vaccine is required. For more information on the University and Hospital policies and potential exemptions, please see our website.
Emory University is dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran's status. Emory University does not discriminate in admissions, educational programs, or employment on the basis of any factor stated above or prohibited under applicable law. Students, faculty, and staff are assured of participation in University programs and in the use of facilities without such discrimination. Emory University complies with Executive Order 11246, as amended, Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran's Readjustment Assistance Act, and applicable executive orders, federal and state regulations regarding nondiscrimination, equal opportunity and affirmative action. Emory University is committed to achieving a diverse workforce through application of its affirmative action, equal opportunity and nondiscrimination policy in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Inquiries regarding this policy should be directed to the Emory University Department of Equity and Inclusion, 201 Dowman Drive, Administration Building, Atlanta, GA 30322.
Emory University is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Department of Accessibility Services at 404-727-9877 (V) | 404-712-2049 (TDD). Please note that one week advance notice is preferred.
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Job Number 101374
Job Type Regular Full-Time
Division Communications and Marketing
This position may involve the following Health and Safety issues: Not Applicable
Job Category Business Operations
Campus Location (For Posting) : City Atlanta
Location : Name Emory Campus-Clifton Corridor
Emory Healthcare/Emory University
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