Emory University Associate Director of Alumni Relations - Affinity Engagement in atlanta, Georgia


JOB DESCRIPTION: Creates, maintains and enhances the relationship between alumni and the university and among alumni themselves. Creates and manages strategy for recruiting, cultivating, and engaging alumni through class reunions, events, and programs for a specific school or unit. Plans and develops communication methods directed at alumni on an on-going basis. Recruits, cultivates and provides direction to volunteer leadership. Represents designated program/school within Development and Alumni Relations. Fosters relationships with other campus offices, schools/divisions. Monitors program budget. May manage event budgets. Performs related responsibilities as required.

MINIMUM QUALIFICATIONS: A bachelor's degree in public relations or related field, and three years of alumni relations, event planning, public relations or other related experience. Effective public speaking skills.

Additonal Details

The Associate Director, Affinity Engagement, is responsible for the strategy, engagement and stewardship of local and national identity-based alumni affinity groups. This individual will help provide organizational leadership for communications, programs and activities thatthat strive to engage and connect alumni, current students, campus partners, and other members of the Emory community around shared identity or interests. This individual will help to facilitate alumni volunteer-driven efforts which allow members of the Emory community to leverage the power of the university’s rich network as well as strengthen ties and build relationships between alumni, students and the university itself.

Their primary responsibility is advancing the work of the EAA Campus and Community Engagement Team by performing the following key functions:

  • Volunteer Management, Training, Support and Leadership Development

  • Program Strategy and Execution

  • Campus and Community Collaborations

  • Development and Alumni Relations (DAR) Liaisonship

  • Communications/Social Media Development and Management

  • Event and Meeting Planning, Logistics, and Execution

  • Engagement Data Tracking and Process Management

  • Budget, Gift, and Resource Management

  • Customer Service

  • Other projects as assigned

The Associate Director, Affinity Engagement, reports to the Director of Student and Alumni Engagement, and is part of the Campus and Community Engagement Team of the Emory Alumni Association.

Detailed Description of Duties:

Volunteer Management, Training, Support, and Leadership Development

  • Identify and cultivate alumni volunteer leadership (including Executive Level) through personal visits, meetings, email, and phone contacts. Travel to meet with alumni to build participation in all areas of the University- including, but not limited to, Reunion Committees, student-alumni engagement efforts, campus programs, and fundraising initiatives- e.g. with the Office of Annual Giving.

  • Oversee volunteer management to include setting strategic goals and expectations, defining and developing volunteer position descriptions, articulating board structures, and provide training and oversight to result in successful volunteer experiences.

  • Coordinate alumni group leadership training programs, orientations, and written materials/policies/manuals as needed.

  • Liaise and advise alumni volunteers involved in the planning and implementation of events and programs; Coordinate with DAR staff to market and support events/programs sponsored by alumni volunteers.

  • Refresh strategy for and re-establish expectations around a volunteer-led, volunteer-driven support/staffing model for all Affinity Groups; identify ways to provide consistent and sustainable support to all groups.

  • Create frequent and consistent check points with volunteers to ensure projects and goals are moving forward.

Program Strategy and Execution

  • Provide high-level attention to detail and program/project management from conceptual design to implementation.

  • Determine the needs of Affinity Groups and best practices through ongoing benchmarking research and analysis of demographic trends; share best practices among Affinity Groups.

  • Develop policies, infrastructure, and tools to support new and existing student group affinities and identities, such as the Caucus of Emory Black Alumni (CEBA), Gay and Lesbian Alumni (GALA), Alumnae and Women of Emory (AWE), and the Emory Muslim Alumni (EMA), et al.

  • Develop policies, infrastructure, and tools to support special, one-time reunion and anniversary celebrations with student organizations and Campus affiliates- e.g. Greek life, Residence Life, Athletics, et al.

  • Develop guidelines and policies for the creation and maintenance of Emory’s Affinity Groups. Develop and implement a strategic, annual plan, to include short- and long-term growth of groups.

  • Identify, cultivate, solicit, and steward alumni who are interested in supporting affinity group fundraising initiatives (e.g. GALA Scholarships, Herman Reese Book Award, etc.).

  • Provide strategic guidance in line with team and department goals.

  • Track outcomes from programs, projects, and fundraising initiatives, while keeping internal and external stakeholders informed of goals and progress.

Campus and Community Collaborations / DAR Liaisonship

  • Collaborate with colleagues across campus to determine needs for the Affinity groups and insure that programming meets broad EAA/University objectives and makes the most effective use of EAA/University resources.

  • Provide support as needed to other CCE and EAA programs- e.g. including Orientation, Homecoming, Emory Commencement Weekend, leadership weekends, and other signature student and alumni events.

  • Build and cultivate productive relationships with a wide range of colleagues and departments across the university including Campus Life, Career Services, and other offices as appropriate to leverage new opportunities, create new groups and programming, and discover new volunteers.

  • Collaborate closely with the Office of Annual Giving to oversee and administer affinity group fundraising initiatives (e.g. GALA Scholarship, Herman Reese Book Award, etc.).

  • Share affinity-group related information and opportunities to and from internal/external constituents, as appropriate.

  • Represent the EAA on committees around the University, division, department; attend events/programs regularly. Be a visible part of the Emory community to alumni, donors, students, faculty, staff, and parents.

Communications/Social Media Development and Management

  • Oversee social media accounts and activity related to the affinity groups. Monitor website for needed updates.

  • Oversee the creation, testing, and usage of registration pages for the Affinity groups.

  • Create communication content for a variety of programs, including print, web, email, and promotional items in accordance with the branding guidelines in place.

  • Develop communication and marketing strategies for regional alumni engagement, including the writing and design of electronic newsletters and event communications.

Event and Meeting Planning, Logistics, and Execution

  • Direct the strategy, marketing, and logistical execution of Affinity Reunions, Fundraising Initiatives, and Signature Events (Herman Reese Reception, Blue Jean Brunch, Pride Awards, Theater Events, Affinity Summit, etc.)- including collaboration with all schools/units/campus offices, creation of marketing and communication collateral, event logistics, and the efficient use of resources.

  • Support volunteers with the logistics of planning their events- including venues, food service, speaker/leadership recruitment event flow, marketing, setup, staffing, delegation, follow up, etc.

  • Prompt volunteers and establish consistent, creative check points with leaders to drive initiative and alumni-led planning/execution.

  • Develops and maintains effective partnerships with internal service providers (Emory Catering, Facilities Management, etc.).

  • Solicit feedback for program enhancementsand use information to inform engagement strategies and developing approaches for effective volunteer engagement and leadership cultivation.

Engagement Data Tracking and Process Management

  • Track and manage engagement data, information, and trends for assessment of programs and projects in alignment with team goals.

  • Strategically use and manage DAR technologies and online tracking tools- e.g. AWA, Advizor, Qualtrics, Alumni Live, iModules, etc.- with the ability to analyze data, outcomes, priority areas, and resource maximization.

  • Identify ways for creative story-telling based on affinity engagement results.

  • Develop and refine internal and group-specific processes that allow for more efficient and high-impact engagement.

  • Develop a system for benchmarking, data mining, organization, and analysis of affinity-related programming and communications.

  • Manage information on alumni leaders through the University’s databases and according to prospect management standards/policies; identify prospects and referrals for moves management and deeper tracking; generate reports as needed.

Budget/Gift/Resource Management

  • Monitor and track an annual budget for assigned affinity groups. Work with the team to assess priorities and allocate assigned budget among groups.

  • Manage day-to-day budget processes with administrative support, e.g. expense reimbursement, expense recording and reconciliation in the EAA’s financial accounting system.

  • Process affinity group-related alumni gifts; administer and track fundraising/project accounts as well as program accounts.

  • Follow up with donors and design stewardship touch points with alumni in collaboration with appropriate development officers and relationship managers.

Preferred Qualifications:

  • Bachelor’s degree required; Emory degree preferred.

  • Proven success with at least 3+ years of professional experience in alumni relations, development/advancement, volunteer management, event planning, sales/account management, public relations; or other related experience OR equivalent combination of experience, education, and training.

  • Experience working with diverse populations, identity-based and/or multicultural audiences (and related training) AND event planning background strongly preferred.

  • Familiarity with online technologies, Facebook, and social media content management and event creation is preferred.

  • Data/information management aptitude and proficiency with technology and office software required. Experience in Adobe Creative Suite, and Microsoft Office suite preferred.

  • Aptitude in mastering database software and technologies with the ability to evaluate data and use on a daily basis; meet required training for proficiency in applications specific to Emory.

  • Evening and weekend work.

  • Ability to self-start and work independently, as well as the ability to be a team player and take direction.

  • Excellent interpersonal, organizational, and leadership skills; diplomatic skillset.

  • Must have ability to adhere to strict deadlines while managing multiple projects simultaneously; must be able to adapt to shifts in department and/or University priorities.

  • Ability to take the initiative in, organize, and complete program/project plans.

  • High energy, clear goal orientation, and attention to detail.

  • Outstanding communication skills: an attentive listener, articulate public speaker, and clear and persuasive writer.

  • Ability to deal effectively with and represent the University to a wide range of individuals/groups within and outside of Emory University.

  • Provide superior customer relations and support that promotes and develops the relationship between Emory students, alumni, faculty, donors, parents, and the EAA.

In addition to the responsibilities detailed above, the Associate Director, Affinity Engagement, must be prepared to execute related special projects whenever necessary. S/he will be expected to represent Emory University in a variety of settings and may be assigned to projects and duties that may not necessarily fit into the categories above. S/he must also be available to attend meetings and events outside of normal office hours (evening and weekends) and to travel for events/programs as needed.

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Job Number 17792

Job Type Regular Full-Time

Division Ofc of Dev & Alumni Relations

Department DAR: Emory Alumni Association

This position may involve the following Health and Safety issues: Not Applicable

Job Category Development & Fundraising

Emory University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all applicable Federal and Georgia State laws, regulations, and executive orders regarding nondiscrimination and affirmative action in its programs and activities. Emory University does not discriminate on the basis of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran's status. Inquiries about this statement should be directed to the Office of Equity and Inclusion, 201 Dowman Drive, Administration Bldg, Atlanta, GA 30322