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Emory Healthcare/Emory University Associate Director of Digital Marketing in Atlanta, Georgia

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Description

DEPARTMENT SUMMARY: The Division of Advancement and Alumni Engagement utilizes resources and technology for the purpose of soliciting alumni, donor engagement, donor research, and stewardship throughout Emory University and Health Systems. Our mission is to inspire and steward meaningful, lasting relationships that elevate engagement and giving to fulfill Emory’s mission to serve humanity. The Marketing and Digital Marketing team consists of marketing automation and digital strategists with a passion to engage alumni and persuade donors to invest in the work of Emory. The Associate Director will report to the Director of Digital Marketing.

JOB DESCRIPTION:

  • Guides the digital marketing efforts of Advancement and Alumni Engagement.

  • Executes comprehensive strategic digital marketing plans, branding, and brand management for the division.

  • Develops and creates digital assets including websites, special event advertising, and other digital marketing materials that support division strategic goals, broadens exposure, or increases alumni/donor pride, involvement and investment in the university.

  • Adheres to policy relating to program initiatives. Collaborates with key stakeholders across Emory and the division to achieve goals.

  • Disseminates routing and reviews concepts, copy, and layout with stakeholders to compile feedback.

  • Stays abreast of pertinent laws, and implements use of latest trends in marketing, video, social media, and digital strategies.

  • Works with external vendors.

  • Performs related responsibilities as required.

ADDITIONAL JOB DETAILS:

In addition to the duties outlined above, the Associate Director may be required to:

  • Represent the department working with other departments across the division/University.

  • Integrate and optimize digital marketing tactics to drive development goals for the University.

  • Ensure continuity across internal and external communications to adhere to university brand standards.

  • Provides insights into the data/analytics performance of the digital channels to stakeholders (Marketing Strategy team, internal clients, etc.) to inform the strategy of future campaigns.

  • Executes comprehensive strategic digital marketing automation plans, branding, and brand management for the division via Salesforce Marketing Cloud.

  • Develops, advises, and implements the digital strategy (including email, paid digital advertising, SMS, etc.)

  • Stays abreast of pertinent marketing laws (GDPR, CAN-SPAM).

MINIMUM QUALIFICATIONS:

  • A bachelor's degree and three years of professional experience in marketing automation, OR an equivalent combination of experience, education, and/or training.

PREFERRED QUALIFICATIONS:

  • Proficient or have experience in email marketing and Salesforce Marketing Cloud or other email automation platforms (Hubspot, Pardot, Marketo, etc.)

  • Successful candidates will have advanced knowledge and experience in digital marketing leveraging various technologies including Salesforce Marketing Cloud or similar mass email/marketing automation software/platform including paid digital advertising.

  • Strong strategic and analytical skills.

  • Experience working with electronic communications and websites, various technologies including strong skills in Salesforce Marketing Cloud or similar email platform/software.

  • Digital advertising via Google Suite, Facebook/Instagram, LinkedIn, Twitter, etc. CSS, SMS, contentdesign and management systems, team-based fundraising tools, and crowfunding platforms are a plus.

  • Advanced knowledge and experience with Microsoft Office Suite, database and project management software, web reporting/analysis, and CRM systems.

  • An aptitude in mastering new software, applications, and databases.

  • Strong organizational, interpersonal and problem-solving skills with the ability to manage multiple projects simultaneously and navigate a complex work environment.

  • Commitment to delivering excellent customer service, the ability to work independently as well as collaboratively, and comfort working with ambiguity.

  • Possess a high level of professionalism and commitment to confidentiality with sound judgment and discretion.

  • Flexibility to accommodate changing priorities and deadlines.

NOTE: This role will be granted the opportunity to work from home regularly but must be able to commute to Emory University on a flexible weekly schedule based upon business needs. Schedule is based on agreed upon guidelines of department of work. Emory reserves the right to change remote work status with notice to employee.

Emory Supports a Diverse and Inclusive Culture

To ensure the safety of our campus community, the COVID-19 vaccine is required. For more information on the University and Hospital policies and potential exemptions, please see our website.

Emory University is dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran's status. Emory University does not discriminate in admissions, educational programs, or employment on the basis of any factor stated above or prohibited under applicable law. Students, faculty, and staff are assured of participation in University programs and in the use of facilities without such discrimination. Emory University complies with Executive Order 11246, as amended, Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran's Readjustment Assistance Act, and applicable executive orders, federal and state regulations regarding nondiscrimination, equal opportunity and affirmative action. Emory University is committed to achieving a diverse workforce through application of its affirmative action, equal opportunity and nondiscrimination policy in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Inquiries regarding this policy should be directed to the Emory University Department of Equity and Inclusion, 201 Dowman Drive, Administration Building, Atlanta, GA 30322.

Emory University is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Department of Accessibility Services at 404-727-9877 (V) | 404-712-2049 (TDD). Please note that one week advance notice is preferred.

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Job Number 103741

Job Type Regular Full-Time

Division Advancement &Alumni Engagement

Department ADV: Eng, Comm, and Marketing

This position may involve the following Health and Safety issues: Not Applicable

Job Category Advancement & Fundraising

Campus Location (For Posting) : City Atlanta

Location : Name Emory Campus-Clifton Corridor

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