Emory University Manager, Marketing/Communications in Atlanta, Georgia

Description

JOB DESCRIPTION :

  • Responsible for the integrated communication and promotion of programs and services for a department or school.

  • Collaborates with others to develop and implement programs and communications materials for targeted audiences which enhance awareness and utilization of programs and services.

  • Creates effective promotional materials including articles, brochures, forms and flyers.

  • Designs, oversees and updates a website to educate and to promote activities and programs.

  • Leads projects as assigned. Serves as an internal marketing consultant for programs and services.

  • May be responsible for managing various aspects of social media activities.

  • Develops and implements a creative strategy at the school, program, and departmental level. Creates and/or directs the creation of visual elements for internal audiences.

  • Translates externally-facing messaging into cross-medium executions to support annual recruitment and outreach.

  • Serves as primary liaison and project manager for the marketing/communications department to internal groups on projects featuring visual representation.

  • Creates and implements processes and guidelines for usage of creative branding elements by internal and external audiences. Oversees vendors, freelancers, and partners tasked with delivering elements of the targeted brand.

  • May oversees students and other external labor resources in support of creative activities.

  • Liaises with central Communications and Public Affairs and other divisions to execute cross-functional projects and initiatives.

  • May manage finances related to a portion of creative activities executed within the larger marketing/communications budget. Performs related responsibilities as required.

MINIMUM QUALIFICATIONS :

  • A bachelor's degree in communications, public relations, marketing, art or other related field and three years of experience in the development of marketing/communications and informational materials, writing/research, project management and/or information technology or an equivalent combination of education, training and experience.

  • Knowledge of publishing and other related software. Demonstrated creativity in the design of marketing, public relations or educational programs and communications materials.

Additional Details

DETAILS OF THIS POSITION ARE AS FOLLOWS :

  • Manages and oversees development of promotional materials including articles, brochures, forms and flyers, etc..

  • May create or otherwise directly contribute to content.

  • Works with marketing, PR, website and social media teams to oversee and update website to educate and to promote activities and programs.

  • Coordinates website with other related websites.

  • May manage a budget.

  • Will take leadership in evaluating, measuring and responding to issues related to the quality of services provided.

  • May conduct evaluations, surveys and focus groups to assist in quality improvement efforts.

  • Researches constituents' satisfaction with programs and services.

  • Develops reports and recommendations to sustain high quality.

  • May supervise or provide direction to staff. Leads projects as assigned. Serves as an internal marketing consultant for programs and services.

  • May be responsible for managing various aspects of social media activities.

  • Performs related responsibilities as required.

PREFERRED QUALIFICATIONS

  • Experience with using social media platforms such as Facebook, Twitter, LinkedIn, and Instagram as well as current trends and best practices.

  • Ability to identify data trends and optimize campaigns for measurably improved results. This includes using A/B testing methods when applicable.

  • Comfortable with analyzing user demographic data and behavioral data to build customer personas and develop relevant user journeys.

  • Can establish Key Performance Indicators (KPIs) for determining campaign success.

  • Have worked with or overseen paid digital advertising including targeted display and social media.

  • Able to lead and collaborate with creative and technical resources to implement campaign plans.

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Job Number 31292

Job Type Regular Full-Time

Division School Of Medicine

Department SOM: Neurology: Cog Neurobehav

This position may involve the following Health and Safety issues: Not Applicable

Job Category Business Operations

Emory University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all applicable Federal and Georgia State laws, regulations, and executive orders regarding nondiscrimination and affirmative action in its programs and activities. Emory University does not discriminate on the basis of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran's status. Inquiries about this statement should be directed to the Office of Equity and Inclusion, 201 Dowman Drive, Administration Bldg, Atlanta, GA 30322