Emory Healthcare/Emory University Marketing Specialist in Atlanta, Georgia
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Emory University is a leading research university that fosters excellence and attracts world-class talent to innovate today and prepare leaders for the future. We welcome candidates who can contribute to the diversity and excellence of our academic community.
Assists in the development of marketing strategies for new and existing programs.
Researches prospective audiences.
Drafts marketing proposals, reports, and correspondence.
Organizes marketing events.
Participates in marketing efforts.
Coordinates the preparation and production of marketing collateral.
Maintains information on selected audiences.
Maintains mailing lists and supervises mailings.
May utilize various aspects of social media to accomplish work objectives.
Performs related responsibilities as required.
Develop and execute marketing plans to promote Emory university, with a focus on digital and social media channels.
Coordinate communication efforts with admission team across channels, identifying target segments and planning/executing campaigns to increase user engagement.
Develop and implement customer support strategies to ensure excellent experiences for prospective students and their families.
Assist the communication center team as needed and identify/report common issues or areas for improvement.
Create and maintain knowledge base documentation for customer support.
Conduct market research to identify higher education market trends and opportunities.
Analyze internal communication center data, marketing campaign performance, and social media audits to optimize operations and enhance user experience.
Monitor and analyze marketing campaign effectiveness across multiple platforms (email, website, SMS, chatbots, social, paid and organic search) making recommendations for optimization.
Collaborate with university departments to ensure brand consistency across all marketing materials and channels.
Stay up-to-date on industry trends and best practices in marketing, customer support, and higher education.
- Bachelor's degree and one year of experience in a related field or an equivalent combination of education, training and experience.
NOTE: Position tasks are generally required to be performed in-person at an Emory University location. Remote work from home day options may be granted at department discretion. Emory reserves the right to change remote work status with notice to employee.
Emory Supports a Diverse and Inclusive Culture
The COVID-19 vaccine or an approved exemption is currently only required for individuals working in a clinical setting. For more information on the University or Hospital policies, including exemptions, please see our website.
Emory University is dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran's status. Emory University does not discriminate in admissions, educational programs, or employment on the basis of any factor stated above or prohibited under applicable law. Students, faculty, and staff are assured of participation in University programs and in the use of facilities without such discrimination. Emory University complies with Executive Order 11246, as amended, Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran's Readjustment Assistance Act, and applicable executive orders, federal and state regulations regarding nondiscrimination, equal opportunity and affirmative action. Emory University is committed to achieving a diverse workforce through application of its affirmative action, equal opportunity and nondiscrimination policy in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Inquiries regarding this policy should be directed to the Emory University Department of Equity and Inclusion, 201 Dowman Drive, Administration Building, Atlanta, GA 30322.
Emory University is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Department of Accessibility Services at 404-727-9877 (V) | 404-712-2049 (TDD). Please note that one week advance notice is preferred.
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Job Number 111910
Job Type Regular Full-Time
Division EVP Provost Academic Affairs
Department EVP Academic Affairs & Provost
This position may involve the following Health and Safety issues: Not Applicable
Job Category Business Operations
Campus Location (For Posting) : City Atlanta
Location : Name Emory Campus-Clifton Corridor
Emory Healthcare/Emory University
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