Emory Healthcare/Emory University Marketing Technology Specialist in Decatur, Georgia
The Marketing Technology Specialist role is hands-on and involves a combination of web design, UX and digital marketing experience.
Working under the direction of the Corp. Director, Marketing Technology and Operations, the Marketing Technology Specialist assists with maintaining and optimizing Emory Healthcare web site and landing page content to help meet Marketing strategic objectives.
The successful candidate will also provide support to stakeholders through Emory Healthcare to develop and maintain relevant, current web content.
Effectively manages site functionality and page creation, design, and branding.
Displays understanding of how the plugins and integrations work, how to create an engaging visual aesthetic and user experience, and the marketing psychology that ties it all together.
Contributes to various high-level marketing campaigns and manages several self-directed initiatives.
Creates and manages landing pages, microsites, forms, and other web-based marketing campaign assets.
Assists with development of email campaigns and product automations.
Generate reports and review analytics on engagement, conversions, site quality scores. Engages in continual learning to keep current with industry best practices and trends.
Provides quality/functionality assurance backup.
Maintain archives and report out on all digital assets including special URLs, 404 errors, redirects, landing page locations and link-throughs.
Work with CRM team to create necessary web integrations to support campaign attribution and closed-loop reporting.
Bachelor's degree in related field or commensurate experience.
At least 4 years relevant experience.
Experience managing web site content using content management systems or digital experience platforms, such as Sitecore, Wordpress, Cascade, etc.
Familiarity with digital tools such as, tracking pixels, Google Tag Manager, Google Analytics, Data Studio, etc.
Graphic/web design abilities (Adobe Illustrator, Photoshop, InDesign).
Working knowledge of technical SEO, WCAG, and industry best practices
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Division Emory Healthcare Inc.
Campus Location Decatur, GA, 30030
Campus Location US-GA-Decatur
Department EHI Marketing
Job Type Regular Full-Time
Job Number 74105
Job Category Information Technology
Standard Hours 40 Hours
Emory Healthcare is an Equal Employment Opportunity employer committed to providing equal opportunity in all of its employment practices and decisions. Emory Healthcare prohibits discrimination, harassment, and retaliation in employment based on race, color, religion, national origin, sex, sexual orientation, gender identity or expression, pregnancy, age (40 and over), disability, citizenship, genetic information, service in the uniformed services, veteran status or any other classification protected by applicable federal, state, or local law.
Emory Healthcare/Emory University
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