Emory Healthcare/Emory University Physician Outreach Liaison, DeKalb in Decatur, Georgia
JOB DESCRIPTION: Develops and implements marketing/sales plans to increase patient volume in EHC services. Develops strategy, planning, and implementation of marketing activities. Establishes and maintains a database of referring physicians relative to demographics, referral trends, and details related to other customers as appropriate. Facilitates relationships with community physicians and Emory physicians by direct communication to generate steerage of referral patterns and increase revenue into the system. Develop and implement Business to Business marketing/sales plans to target referring MDs and to resolve any clinical or operational issues which they encounter. The goal is to increase referring MDs satisfaction with The Emory Clinic. Develop the strategy and planning for and implement marketing activities including service audits, market research, market planning, project implementation and evaluation of activities. If appropriate, coordinate community outreach activities such as education and screenings, to promote EHC physicians into the community. Travel to and call upon targeted referring physicians (especially internal medicine, and family practice physicians) in order to build referral volumes and maintain existing relationships and improve their satisfaction with TEC patient care. Act as liaison to referring physicians to improve physician relations. Write quarterly sales plans, with documented research. Update these on a quarterly basis. Establish and maintain a database of referring physicians. Trend their volume, charge and payor mix data. Marketing information should include demographic knowledge of referring physician trends and details related to other customers as appropriate (i.e. EMS, referring MDs, corporations, etc). If appropriate, according to plan, coordinate collateral development that targets the referring physician. Develop mechanisms to measure the effectiveness and success rates of marketing activities, including ROI rates. Must create financial reports with quantitative measurements of results based on volume indicators on a regular basis. Results/accomplishments must be provided on a quarterly basis. If appropriate, coordinate community outreach activities such as education and screenings, to promote EHC physicians into the community. Present reports to the Marketing Team and the Operations Team (top leadership) on activities and results as needed.
MINIMUM QUALIFICATIONS: Bachelor's degree in business or related field and three years experience or a Master's degree in business, public health, or Healthcare Administration. Must have previous experience writing and implementing marketing/sales plans or physician relations experience.
PHYSICAL REQUIREMENTS: (Sedentary); 1-10 lbs, 0-33% of the work day (occasionally); Negligible 34-66% of the workday (frequently); Negligible 67-100% of the workday (constantly); Lifting 10 lbs max; Carrying of small articles such as dockets, ledgers, files, small tools; Occasional standing & walking; Frequent sitting Close eye work (computers, typing, reading, writing) Physical demands may vary depending on assigned work area and work tasks. ENVIRONMENTTAL FACTORS: Factors affecting environment conditions may vary depending on the assigned work area and tasks. Environmental exposures include, but are not limited to: Blood-borne pathogen exposure Bio-hazardous waste Chemicals/gases/fumes/vapors Communicable diseases; Electrical shock Floor Surfaces Hot/Cold Temperatures Indoor/Outdoor conditions Latex Lighting Patient care/handling injuries Radiation Shift work Travel may be required Use of personal protective equipment, including respirators Environmental conditions may vary depending on assigned work area and work tasks.
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Division Emory Healthcare Inc.
Campus Location Decatur, GA, 30033
Campus Location US-GA-Decatur
Department EHN Integratn Outrch HlthCn
Job Type Regular Full-Time
Job Number 78202
Job Category Business Operations
Standard Hours 40 Hours
Emory Healthcare is an Equal Employment Opportunity employer committed to providing equal opportunity in all of its employment practices and decisions. Emory Healthcare prohibits discrimination, harassment, and retaliation in employment based on race, color, religion, national origin, sex, sexual orientation, gender identity or expression, pregnancy, age (40 and over), disability, citizenship, genetic information, service in the uniformed services, veteran status or any other classification protected by applicable federal, state, or local law.
Emory Healthcare/Emory University
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